Industry:
Health Care
Location:
United States
Services Provided:
Challenges
Our client faced some problems with the previous website structure that was not intuitive and provided few opportunities to engage the site’s visitors. Also, the social media accounts received low engagements from their users, which hampers their opportunities to properly interact with the public. Based on our initial conversation and the case analysis, We realized that optimization of the website and its usability, as well as the development of a more efficient social media was required.
Key areas of Improvement
Website Needed
HNI Healthcare required a custom website design as their previous website did not have the aesthetic look and feel that is achievable only with the latest technologies and failed to define their services as well as their mission. It was not user-friendly, such that patient caretakers and even other healthcare providers weren’t able to easily find the information and other support they needed.
Social Media Marketing
They also required real, authentic, or bona fide social media accounts and profiles. They were active on social media but were unable to reach their target audience on that medium since the content posted did not evoke the required engagement or even recognition. This cut down on their effective ability to forge closer links and build a devoted online community for the noble cause of sustainable health care.
Solutions Provided by Digilord
Custom Web Development
We provided our client with a full-scale custom web solution for their company, which entailed a beautiful, professionally designed user interface that effectively presented their services and the company’s mission. For better patient engagement, we incorporated features like patient portals and resource centers within the website.
Organic Social Media
Digilord proposed a comprehensive organic social media strategy. Therefore, we created an effective content strategy for them with posts that are relevant to their target audience, including educational posts, success stories of patients, and the programs they have put in place for sustainable healthcare delivery. Furthermore, we incorporated analytics to measure the results against the laid down plan and succeeded.
Results Yielded by the Solution Provided
- Improved website traffic: On average, the website received a 50% boost in overall traffic for the first quarter.
- Enhanced User Engagement: People tended to spend 40% more time on the website, and its bounce rate decreased to 30%.
- Increased Social Media Engagement: The planned and well-coordinated approach to organic social media plan helped increase followers by 60% and interactions by 50%.
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Our Web Design Process
We follow a bespoke process from start to finish to provide unique website designs to fulfill your web design requirements
Our Web Design Process
We follow a bespoke process from start to finish to provide unique website designs to fulfill your web design requirements:
01
Discovery
Our expert web designers collect information from clients and create full execution plan.
02
Wireframing
We design wireframes right after the discovery phase and plan out structure and user flow for website.
03
Designing
We create web and UX designs to make your web presence more responsive through the use of the latest web designing technologies and tools.
04
Responsive Development
Responsive website development ensures that your website is highly responsive on all devices and screens to improve search engine results and website traffic.
05
Testing
Here, we undergo a full interoperability testing procedure for optimal performance.
06
Quality Assurance (QA)
We pass your website and UX through QA process to fix design and coding errors through the use of tried-and-tested tools to enhance transparency.
Portfolio
Think. Create. Iterate | We Make Your
Journey Memorable
