Industry:
Real Estate
Location:
New York
Services Provided:
Project Overview
Our real estate client, that sells properties in New York City was mandated to develop a website that would present an image of professionalism and sophistication and renovate their branding. Given the dynamics of the New York City property business environment, they needed to develop an effective website that attract potential clients. By constantly achieving high competitiveness in the marketplace, we managed to create and implement an optimal solution that not only improved their online presence but also strengthened the ethereal image of their brand.
How did we help?
Website Enhancement
We discovered various areas of improvement for the website of the client that lay mostly in design and functions. The current website was outdated and unattractive, which led to a crummy interface and, therefore, it faced trouble in attracting the target audience’s attention.
Branding Refinement
As the New York market is saturated, Digilord realized that branding is a vital aspect that defines the real-estate’s image and decided to enhance the brand aesthetics to reflect formality and class. This involved redesigning some essential assets such as logos, color, and typeface to fit modern trends.
SEO Services
We offered SEO services to our real estate client, which improved the ranking of their website on the search engines. Keywords were carefully selected and used during website development and new content, which were then followed by site optimization. Consequently, the website of the client started to occupy higher positions in the search engine, and more people came to the site through search results. Thus, the higher traffic meant not only greater numbers of potential buyers and sellers but also helped the client to develop their online image as the market leader and a reliable source of information.
The Results
- Increased User Engagement: Aspects such as the fresh look and section navigation led to the reduction of the bounce rates by 40%.
- Improved Conversion Rates: Improved site layout and optimized property presentations contributed to the overall 30% increase in click-through rate and lead conversions.
- Mobile Responsiveness: We ensured that the design was responsive across devices, this boosted the engagement with the website through increased traffic from mobile devices, by 35%.
- Improved Brand Recognition: Refresh of the graphics and compliance with all the platforms contributed to the overall branding revamp, making our client more recognizable in the congested market environment.
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Our Web Design Process
We follow a bespoke process from start to finish to provide unique website designs to fulfill your web design requirements
Our Web Design Process
We follow a bespoke process from start to finish to provide unique website designs to fulfill your web design requirements:
01
Discovery
Our expert web designers collect information from clients and create full execution plan.
02
Wireframing
We design wireframes right after the discovery phase and plan out structure and user flow for website.
03
Designing
We create web and UX designs to make your web presence more responsive through the use of the latest web designing technologies and tools.
04
Responsive Development
Responsive website development ensures that your website is highly responsive on all devices and screens to improve search engine results and website traffic.
05
Testing
Here, we undergo a full interoperability testing procedure for optimal performance.
06
Quality Assurance (QA)
We pass your website and UX through QA process to fix design and coding errors through the use of tried-and-tested tools to enhance transparency.
Portfolio
Think. Create. Iterate | We Make Your
Journey Memorable
