The Challenge
The issues that our client mainly struggled with were poor brand identity and poor website ranking. Their previous branding strategy failed to portray their mission and the value that they bring to the table, which made them easily eclipsed by other companies. Also, they lacked proper web prominence and had poor content visibility online due to poorly optimized web content and general website structure.
Key Areas for Improvement
Branding
By analyzing the strengths, weaknesses, opportunities, and threats for FFS, Digilord highlighted poor branding exercises as a weak point. The ideal areas of the brand, specifically the image and the messages being conveyed, were not integrated with their vision. It was crucial to establish a diverse and coherent brand identity to attract their target audience and communicate their vision.
Search Engine Optimization (SEO)
Other concerns FFS faced included SEO, which caused the website's ranking and organic traffic to be poor. They did not optimize the website’s content with the right keywords, and other technical aspects, including meta tags, linkage, and structure, were poorly handled.
How did we help?
- Branding Improvement To solve the problems associated with branding, Digilord performed rebranding and adopted several measures. We redesigned the branding elements of their brand, such as icons, colors, and typefaces, that portrayed their mission and vision.
- SEO Enhancement Digilord analyzed the current condition of the website and improved the meta tags, made changes in word choice and phrase placement on the site, and rearranged the content of the website to make indexing easier for search engines. We also developed highly substantive and relevant content that was focused on the targeted audience to increase the number of hits from organic traffic.
The Results
- Enhanced Website Traffic: SEO improvements helped to increase the number of visits to the sites from organic search results almost 2.5 times during the first three months.
- Higher Search Engine Rankings: The new website ranked significantly higher in search engine result pages.
- Improved Client Engagement: The new branding and content increased user engagement and the amount of time they spent on the website by 30%.
- Higher Conversion Rates: FFS experienced a 25% increase in the number of leads collected and client conversion, contributing to the enhancement of business and success.
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Our Web Design Process
We follow a bespoke process from start to finish to provide unique website designs to fulfill your web design requirements
Our Web Design Process
We follow a bespoke process from start to finish to provide unique website designs to fulfill your web design requirements:
01
Discovery
Our expert web designers collect information from clients and create full execution plan.
02
Wireframing
We design wireframes right after the discovery phase and plan out structure and user flow for website.
03
Designing
We create web and UX designs to make your web presence more responsive through the use of the latest web designing technologies and tools.
04
Responsive Development
Responsive website development ensures that your website is highly responsive on all devices and screens to improve search engine results and website traffic.
05
Testing
Here, we undergo a full interoperability testing procedure for optimal performance.
06
Quality Assurance (QA)
We pass your website and UX through QA process to fix design and coding errors through the use of tried-and-tested tools to enhance transparency.
Portfolio
Think. Create. Iterate | We Make Your
Journey Memorable
