Website design and Email Marketing provided for Logistics company

Industry:

Logistics Services

Location:

Florida

Services Provided:

Challenges

Website Redesign

Before joining us, our client’s website was designed stereotypically, and it was stuffed with issues regarding use and value. The layout was old, and their comprehensive services could barely be recognized, hence making the potential client bounce back. Some of the significant concerns for this website were the absence of features that fit into the contemporary world as well as an effective graphical user interface.

Email Marketing

They faced challenges with email marketing; issues were mainly with their e-mail broadcasts and newsletters, for which they were receiving low open and click-through rates. That happened because the content was not rich enough or customized according to the targeted audience to spur the recipients into responding to their marketing stimuli or considering their customer-centric solutions.

Solutions Provided by Digilord

Website Redesign

Digilord replaced all aspects of the website with a new look that gives its users an easy time navigating through the website while absorbing the services offered by the company. To accommodate the users, we ensured that the website has a nice and tidy structure, is full of icons to make users interact, and has an appealing user interface. After the website re-design, the clients are well informed about the organization's end-to-end fulfillment solutions, as the services offered are listed appropriately.

Email Marketing

To overcome the email marketing challenges, Digilord has prepared an email marketing strategy for the client to achieve its goal. We came up with well-worded and attention-grabbing emails for them to achieve the target audience’s emotions and demands. Furthermore, we enabled segmentation and automation to make sure their interaction with their subscribers is timely and relevant, increasing the click-through and conversion rates.

Results Yielded by the Solution Provided

  • Enhanced User Engagement: Better design and better way of navigation led to an increase in average time spent by 35%.
  • Higher Conversion Rates: The website redesign helped to increase lead generation and potential consumers by 30%.
  • Improved Email Campaign Performance: With the use of the new email marketing tactics, the open rates shot by 50% while click-through rates improved by 45%.
  • Increased Customer Engagement: E-mail content personalization and using attractive content helped in increasing customer interaction and conversion by 40%.

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Our Web Design Process

We follow a bespoke process from start to finish to provide unique website designs to fulfill your web design requirements

Custom Web Design Process

Our Web Design Process

We follow a bespoke process from start to finish to provide unique website designs to fulfill your web design requirements:

01
Discovery
Our expert web designers collect information from clients and create full execution plan.
02
Wireframing
We design wireframes right after the discovery phase and plan out structure and user flow for website.
03
Designing
We create web and UX designs to make your web presence more responsive through the use of the latest web designing technologies and tools.
04
Responsive Development
Responsive website development ensures that your website is highly responsive on all devices and screens to improve search engine results and website traffic.
05
Testing
Here, we undergo a full interoperability testing procedure for optimal performance.
06
Quality Assurance (QA)
We pass your website and UX through QA process to fix design and coding errors through the use of tried-and-tested tools to enhance transparency.

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