Project Overview
Our client experienced some major problems with the process of addressing the audience. Their competitors were using Digital Marketing tools in a better way and using these as a backbone to develop strong bonds and have a strong Influence in the Community. This difference inhibited our client’s capacity to convey their mission and inspire people to support and contribute to their cause. Realizing that your competitors often employ more contemporary tactics, the client wanted to improve their email marketing campaigns and branding strategy and tactics to be able to achieve better results and attract the target audience.
Key areas of Improvement
Branding
Their branding was a challenge as they went through a major restructuring. Their current visual style was not cohesive and did not establish a clear focus on who they were and what they were doing. It was frustrating to have conflicting information, especially when it came to funding opportunities, making it challenging for the community and outsiders to follow and contribute to their work properly.
Email Marketing
Our client also faced several challenges in email marketing. They were unable to target and capture the attention of their desired audience; subsequently, their emails were being opened and clicked rarely. The content of the emails was not engaging or targeted to prompt stakeholders to engage with their programs and make generous donations.
Solutions Provided by Digilord
Branding
The game changer brand strategy was defined by Digilord and integrated into the client’s organization, as well as establishing its vision and goals. Our rebranding strategy involved relying on a new logo, finding and designing suitable graphic illustrations, and developing catchy slogans for increased visibility and interest.
Email Marketing
To solve the email marketing challenges, we designed an all-in-one strategy for our client. We created unique and captivating email content that would suit the specific interests and demands of their target market. In addition, we employed more advanced segmentation and automation techniques, and the frequency and relevance of communication were managed effectively to have a positive impact on the audience.
Results Yielded by the Solution Provided
- Increased Brand Recognition: These rewritten strategies led to the enhancement of brand familiarity with the public compared to the previous year by half.
- Improved Email Campaign Performance: The change in the email marketing strategy brought about an opportunity to record high open rates by 45%.
- Higher Engagement and Support: Improved branding and content that was incorporated in their emails saw the number of volunteers and donations increase by 35%, which was a huge boost for filling their programs with supportive communities.
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Our Web Design Process
We follow a bespoke process from start to finish to provide unique website designs to fulfill your web design requirements
Our Web Design Process
We follow a bespoke process from start to finish to provide unique website designs to fulfill your web design requirements:
01
Discovery
Our expert web designers collect information from clients and create full execution plan.
02
Wireframing
We design wireframes right after the discovery phase and plan out structure and user flow for website.
03
Designing
We create web and UX designs to make your web presence more responsive through the use of the latest web designing technologies and tools.
04
Responsive Development
Responsive website development ensures that your website is highly responsive on all devices and screens to improve search engine results and website traffic.
05
Testing
Here, we undergo a full interoperability testing procedure for optimal performance.
06
Quality Assurance (QA)
We pass your website and UX through QA process to fix design and coding errors through the use of tried-and-tested tools to enhance transparency.
Portfolio
Think. Create. Iterate | We Make Your
Journey Memorable
