Project Overview
Our client had found himself with a very simple online store constructed in the conventional style, which restricted its capabilities and overall appearance severely. Also, it suffered from little orders and customer traffic due to shortcomings in advertising and enticing customers. This obsolete and unsuccessful platform blocked its potential for rivalry in the digital niche and limited the chances of gaining new clients.
Key Areas for Improvement
Website structure
The potential challenges in our client’s e-commerce website detected by Digilord were centered around several key areas, with a major emphasis on the skin and themes of the client’s e-business website. The previous design of the website did not describe all the necessary features required for setting a proper mood, conveying the message of the brand, and attracting the audience the company is targeting.
Absence of PPC Ad campaigns
To grow the online store of our client, we discovered that PPC advertising could be optimally enhanced as a marketing technique. They had a fully functioning website, although they did not receive enough specific traffic that would boost sales. It was apparent that the conventional promotion techniques were not pulling in the right traffic, or rather, the right potential consumers, to the website.
How did we help?
- Website Revamp
Digilord delivered a full-scale makeover to the website, providing an easy and pleasant shopping experience for the customers. The website redesign, with particular emphasis on skin/theme, changed the brand image and appealed to the target audience. The introduced changes focused on dynamic elements and individual approaches to content, reaching our main goal of enhanced design, which should attract visitors and keep them on the site for a longer time. - PPC Ad Campaign Setup and Management
We proposed and executed a very focused PPC advertising approach that best suited the client’s business environment and customer audience. Proper keyword research was done in order to target the most appropriate users, engaging ad text and visuals were used to attract the users’ attention, and the campaigns were constantly checked and adjusted to achieve the best results. The end, therefore, was that much traffic and engagement on the sites were achieved, with the campaigns bringing unbelievable results. The client experienced an increase in the number of placed orders and income, the revitalization of the company’s website, and further development of the business.
The Results
- Reduced Response Times: Chatbots integration allowed an instant response to customer questions, greatly reducing delays for customer service answers by 45%.
- Enhanced Customer Satisfaction and Loyalty: Timely and orderly support enhanced the clients’ experience hence making them develop a strong brand association towards the product in question.
- Freed-Up Resources: Automation was beneficial in freeing the team for more important and technical tasks enhancing organizational efficiency.
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Our Web Design Process
We follow a bespoke process from start to finish to provide unique website designs to fulfill your web design requirements
Our Web Design Process
We follow a bespoke process from start to finish to provide unique website designs to fulfill your web design requirements:
01
Discovery
Our expert web designers collect information from clients and create full execution plan.
02
Wireframing
We design wireframes right after the discovery phase and plan out structure and user flow for website.
03
Designing
We create web and UX designs to make your web presence more responsive through the use of the latest web designing technologies and tools.
04
Responsive Development
Responsive website development ensures that your website is highly responsive on all devices and screens to improve search engine results and website traffic.
05
Testing
Here, we undergo a full interoperability testing procedure for optimal performance.
06
Quality Assurance (QA)
We pass your website and UX through QA process to fix design and coding errors through the use of tried-and-tested tools to enhance transparency.
Portfolio
Think. Create. Iterate | We Make Your
Journey Memorable
