Building Canasta Match’s Web App from the Ground Up
Canasta Match is a platform for Canasta lovers to connect, play, and learn online or in-person. It needed a new website, marketing strategy, and a full branding package that reflects the game's spirit.
Building Brand Identity & Community
No Web App: The platform lacked an online presence, hindering connection with Canasta players.
Low Brand Recognition: Needed a logo and design to appeal to its target audience.
No Digital Marketing Strategy: No plan to engage users, promote events, or build an online community.
See How We Built Canasta Match’s Brand and Digital Presence from Scratch!
logo design
Typography
colors
logo design
Typography
colors
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Custom Website, Brand Identity, and Marketing Strategy
- Designed a user-friendly Web App with interactive features.
- Optimized website for SEO and event visibility.
- Created a new logo reflecting the Canasta community.
- Developed a brand identity resonating with the audience.
- Utilized targeted social media ads to grow the user base.
- Engaged users through compelling social media content.
- Email campaigns with updates and personalized content.
Proven Results
The launch of Canasta Match's website, logo, and digital strategy led to strong results, driving significant growth across multiple channels. With a solid foundation and a growing user base, Canasta Match is now a thriving platform, well-positioned for long-term success in both online and in-person events.
- Website traffic: +50%
- User engagement: +40%
- Tournament participation: +30%
- Social media engagement: +45%
- Email open rates: +20%
- New users: 7K+
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Clare DiFrisco
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Pierre Thierry
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Brian McBee
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